Orders and outcomes
Explore reports for orders, payments, refunds, fulfillment, repeat purchases, and products bought together.
Analytics & Reports
See what’s working.Know what comes next.
From the day's sales to the questions behind them. Explore your store's performance, follow customer behavior, and build reports around the way you work.
Analytics
Behavioral and commerce analytics for this store
All times in Asia/KolkataPHP · Base currency
Compare with: Previous period
This example uses authored store data through September 30, 2026. Comparisons use an earlier sample period.
- Revenue
- ₱984,933.87+18.6%Previous period
- Orders
- 397+18.9%Previous period
- Orders / sessions
- 2.4%+16.5%Previous period
- Avg. order value
- ₱2,480.94-0.2%Previous period
Performance over time
Sep 24 – 30, 2026
₱984,933.87
Revenue in this period
Peak ₱276,864.23Sep 24 ₱276,864.23
Hover or tap to inspect · Use arrow keys when focused
revenue- Session starts
- 16,697
- Active sessions
- 17,015
- Page views
- 34,758
- Product views
- 16,684
- Add-to-carts
- 4,764
- Checkouts started
- 2,042
How sessions are counted
Session starts count sessions that began in the period. Active sessions include sessions with activity during the period, even if they began earlier. Orders / sessions compares recognized orders with session starts; it is not an ordered journey completion rate.
Sample store data. Currency and timezone belong to the sample store; these are not your store’s figures.
Interactive example · Authored sample store data. Amounts use the sample store’s base currency, without exchange-rate conversions.
Understand the numbers
There’s more to sales than a single total.
See gross sales, discounts, returns, shipping, and tax together. Move from the headline to the detail behind your net and total sales.
Store reports use your store’s base currency, timezone and General display preferences. This example represents a store in the page’s country.
Put product costs in context.
Explore cost of goods and gross profit alongside cost coverage, so partial cost data stays visible.
Sales breakdownSample data
- Gross sales
- ₱967,917.50
- Discounts
- − ₱77,433.40
- Returns
- − ₱19,358.37
- Net sales
- ₱871,125.73
- Shipping
- ₱48,473.70
- Tax
- ₱65,334.44
- Total sales
- ₱984,933.87
The same sample period as the overview. Net sales = gross sales − discounts − returns. Total sales adds shipping and tax.
Follow the question
A different question. A deeper view.
See where shopping activity changes, which sources receive credit, and how customers return over time.
Activity by stage
Explore browsing activity, carts, checkouts and recognized purchases in one view.
Stage counts are independent. Browsing stages count active sessions; purchases count recognized orders. These are not the same visitors completing a sequence.
Activity by stageSample data
Added to cart3,233
Analytics, on your terms
Build the report you wish you had.
Start from a report preset or choose a dataset, measures, and breakdowns. Explore a chart, inspect the rows, and keep a view you’ll use again.
Sales over time
Sales · 30 days
Visibility
Store reports are visible to staff with report access. Only the owner can change visibility.
Data
Measures · 2/10
Breakdowns · 1/3
Date range
Compare with
Sales channel
Display
Charts use one measure and one breakdown. Line charts require a day, week or month breakdown.
Report results
| 2026-09-01 | 64 | ₱158,937.90 |
| 2026-09-02 | 52 | ₱128,817.77 |
| 2026-09-03 | 67 | ₱166,168.61 |
| 2026-09-04 | 55 | ₱136,048.48 |
| 2026-09-05 | 70 | ₱172,720.86 |
| 2026-09-06 | 58 | ₱143,877.83 |
| 2026-09-07 | 73 | ₱181,228.67 |
| 2026-09-08 | 61 | ₱151,108.54 |
| 2026-09-09 | 76 | ₱187,780.93 |
| 2026-09-10 | 64 | ₱158,937.90 |
| 2026-09-11 | 79 | ₱196,288.74 |
| 2026-09-12 | 67 | ₱166,168.61 |
| 2026-09-13 | 82 | ₱202,840.99 |
| 2026-09-14 | 70 | ₱172,720.86 |
| 2026-09-15 | 85 | ₱210,071.70 |
| 2026-09-16 | 73 | ₱181,228.67 |
| 2026-09-17 | 88 | ₱217,901.06 |
| 2026-09-18 | 76 | ₱187,780.93 |
| 2026-09-19 | 91 | ₱225,131.78 |
| 2026-09-20 | 79 | ₱196,288.74 |
| 2026-09-21 | 94 | ₱232,961.12 |
| 2026-09-22 | 82 | ₱202,840.99 |
| 2026-09-23 | 97 | ₱240,191.84 |
| 2026-09-24 | 112 | ₱276,864.23 |
| 2026-09-25 | 28 | ₱69,854.61 |
| 2026-09-26 | 43 | ₱107,205.45 |
| 2026-09-27 | 58 | ₱143,877.83 |
| 2026-09-28 | 46 | ₱113,757.70 |
| 2026-09-29 | 61 | ₱151,108.54 |
| 2026-09-30 | 49 | ₱122,265.51 |
This example includes Sales, Products and Traffic. Changes and saves stay here. CSV contains sample results; Store Admin also offers additional datasets and export history.
Make useful views easy to return to.
Name saved reports, mark favorites, and choose personal or store visibility according to your permissions.
Take the detail with you.
Export matching report rows to CSV and manage downloads from export history. Full values keep currency precision intact.
Give reporting a rhythm.
Schedule daily or weekly exports. Choose every-run or threshold-based notifications for the schedule creator.
More of the business, in view
From shopping activity to daily operations.
Places and levies
Explore geographic sales and visitor activity, plus tax, shipping, and discount breakdowns.
What shoppers look for
Review top products, pages, search terms, and searches with no results to understand storefront activity.
The right access
Report controls respect your team’s permissions. Personal and store-visible saved reports serve different workflows.
Want to watch the store right now?
Live View shows visitors, carts, checkouts, and purchases as activity arrives.
