Give it an identity.
Build combinations from attributes, swatches, and images. Give each variant its own image, SKU, barcode, and price.
Products & collections
A catalog built forwhat you sell.
One product is only the beginning. Give every variation, every detail, and every collection a place to belong.
Sample catalog
Product
The everyday T-shirt
One essential. Three editions. Every size with its own identity, price, and stock.
CHF 25.92
- SKU
- ST-ORBIT-M
- Available to sell
- 53 units
Try another edition or size. Watch the product details respond.
Sample products and prices
Room for your whole range.
Up to 2,000 variants per product.
6variant attributes
100options per attribute
300images per product
250tags per product
50categories per product
Combine up to 6 attributes, each with up to 100 options. Create the combinations you actually sell, within the 2,000-variant limit.
See all product limitsBeyond a name and a price
Every variation. A product in its own right.
Know what you can sell.
Track stock across locations, share a stock source through inventory groups, and set low-stock thresholds and order limits.
Keep the details close.
Weight, dimensions, country of origin, HS codes, and market tax classes stay with the products and variants they describe.
Product attributes
Define the choices. Build the variants.
Create size, color, material, or finish attributes and reuse their options across your catalog. Choose the presentation that makes each choice easiest to understand.
Words that make sense.
Use named options for choices like size, capacity, or length. Keep labels clear and arrange options in the order you want.
Let color do the talking.
Pair an option label with a color swatch, so shoppers can recognize a shade before selecting it.
ChalkGraphiteInk
Show the difference.
Use images for patterns, prints, or finishes that a name alone cannot explain. Each image represents an attribute option.
Options become combinations
12 variants
Combine the options your product uses to create variants. Each combination can have its own SKU, image, price, and stock. Try a combination below.
ST-ORBIT-MAttributes describe the choices a shopper selects. Metafields hold extra details—like care instructions or a size guide. Use both to give a product its full story.
Custom fields
Your products have more to say.
Fabric and fit. A removable cover. A lamp’s power rating. Add structured details to products and variants, then bring them into your storefront.
In your product editor
Everyday tee · Plain
MaterialText
100% cotton
CareText
Machine wash at 30°C
Size guideFile
Size guide.pdf
On your storefront
Everyday tee · Plain
- Material
- 100% cotton
- Care
- Machine wash at 30°C
- Size guide
- Size guide.pdf
Text, numbers, dates, selections, files, product references, and lists—with storefront visibility and translation options for supported field types.
Explore metafieldsCollections that follow your rules
Organize once. Keep discovering.
Bring products together by category, tag, brand, vendor, or title. Combine conditions to make a collection that follows the way you merchandise.
Collection rules
A collection, your way.
Change a rule or switch between all and any. See which products belong.
Matching products
2 products
Everyday tee · Orbit
Apparel · Summer
Everyday tee · Wordmark
Apparel · Summer / Essentials
From organized to easy to find
Help the right product find its person.
Turn attributes and eligible custom fields into storefront filters. Choose their order, display style, and whether shoppers can select more than one value.
Explore filters & search
Sample storefront
Material
6 productsEveryday tee · Plain
CHF 21.60
Everyday tee · Orbit
CHF 25.92
Everyday tee · Wordmark
CHF 23.76
Cotton cushion
CHF 28.80
Everyday ceramic mug
CHF 16.65
Studio desk lamp
CHF 57.60
Pricing with room to grow
The right price. For the way you sell.
Set prices in the currencies you sell in. Plan a sale ahead of time. Reward a larger order with a quantity discount, down to the individual variant.
- Regular, sale, and cost prices by currency
- Sale start and end dates
- Percentage discounts at quantity thresholds
Try quantity pricing
Everyday tee · Orbit
Size M · ST-ORBIT-M- Price per unit
- CHF 23.33
- Product subtotal
- CHF 116.65
Sample prices in your selected country’s currency. Subtotal excludes shipping and tax. These controls only change this demo.
Ready for the next collection
A catalog you can keep building on.
Launch on your terms.
Save drafts, schedule a product launch, choose sales channels, and archive products when their run is over.
Make every page count.
Add product media, translate content, refine SEO titles and descriptions, and choose a storefront template.
Work beyond one product.
Import and update your catalog with CSV workflows when your next collection needs more than a few edits.
Keep your catalog connected.
Bring categories, vendors, brands, tags, and collections together in one place as your range grows.
